Hotelier calls on local businesses to promote new cycle route
Nipper Varney originally created this route for a charity fundraising 24 hour endurance event. It drew in the crowds and it generated over £15000 to charity. All the riders loved the route but all agreed that it was too good to just hammer round in 24 hours, this route needed to be ridden, taken in, memories created and challenges conquered. Hotel owner Chris Walker gathered a group of riders and approached local businesses to support the filming of the route in order to create some marketing footage to share with the world. This is a ride that can be done in any number of permutations from a 24 hour challenge to a 4 - 7 day ride. The choice is yours.
We rode the SW300 over 4 days setting off on 7th April and have filmed and mapped each day so that you get a feel for the region and the stunning scenery. Each of the 4 days will be listed in the menu section of the site www.sw300.net all with downloadable Strava routes and a video. Giles Atkinson filmed our journey and captured some amazing footage, some of which can be seen here, with drone and video
ITV Border news April 2019